Alibaba has it, JD.com has it, and Amazon has one. Shopping festivals are a trend that has accelerated as commerce seeks to energize global economies. A shopping festival offers consumers a dash of retail therapy while brands can grow sales and engagement.
A few weeks ago, Coresight Research, Shopkick, and Fashwire announced the 10.10 Shopping Festival. A well-known commerce research business, an offline to an online app, and a double-sided fashion marketplace offer US consumers, retailers, and brands access to customers.
“We’re thrilled to thank our loyal users by offering big kicks throughout Shopper Appreciation Weekend, and to partner with Coresight Research to make the 10.10 Shopping Festival a reality for shoppers across the country,” said Dave Fisch, general manager of Shopkick. “By rewarding consumers throughout the entire online and in-store shopping experience, we hope to make it that much easier to check off all of their holiday needs, while also offering a chance to give back to a worthy cause.”
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