Every few weeks, an article on the future of commerce makes an appearance in my research. The problem is that these articles are still referencing to retail and e-commerce. The future looks very different, as commerce needs to be entertaining and relevant. Live-Streaming is already active, and smart devices leveraging voice commerce seems distant.
Live-Streaming is the social commerce element that will scale in all markets. Why? Consumers all have mobile phones. Creators and merchants are looking for shopping cart abandonment solution which communicates trust.
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