Amazon earnings, Google retires it is mobile shopping apps, Bigcommerce raises capital, eBay takes Now to the desktop and much more.
The week that finished was full of ecommerce news. Needless to say it was dominated by Amazon’s earnings which missed. I am not too surprised as Bezos has been investor mode since early January. Content has been acquired aggressively and increasingly I think Amazon is playing defensively to ensure that Google has no impact on their future. Tom Szutak, provides the minimum amount of information on analyst or investor calls as Amazon ensures that no-one has an idea about their future.
Google on the other hand are also making their ecommerce play known. The rumored hangouts play called Helpouts is supposedly to use hangouts to facilitate a marketplace like experience. Surprising? Not at all, in actual fact this sounds alot like what Taobao does between sellers and customers. The question arises – how does Google facilitate transactions on this platform? I still don’t think we have seen Google’s commerce play but increasingly they are doing their bit to become a commerce player. I also think that commerce will be done the Google way.
The announcement that Google is shutting down their comparison apps is also not too surprising. Why? Think about it, what has Google been focusing on the last 12 months? Product Listing ads, which have a mobile product as well. Apps dont allow for these ads to show so Google is driving users to use mobile search to enable conversions to occur via the mobile product extensions.
We want to focus our efforts on Google Shopping and Google Search, to create a better, more consistent shopping experience across all devices. To help us focus on that goal, we’ll be shutting down the standalone Google Shopper app on August 30.
Going forward, you can search directly on Google (or use the Google Search app on mobile devices) or visit google.com/shopping in any browser. Our best features are there: you can compare prices, shop on the go, find a product in stock locally, check out product photos, read reviews or find product details.