As far as I am concerned 2012 is now in the record books. One working day left until 2013 and all the challenges it brings with it. Let me say this, I am looking forward to 2013 as I think we are in a bumper year of news. I am expecting a tough financial climate from April but in terms of ecommerce I think 2013 is a big year. Do Alibaba IPO? Is Groupon still around in 12 months time and does Rocket Internet have a plan for continued cloning or disruption (I think so, their businesses have raised big capital..).
If I look back over my posts in the last 12 months (yes, readers I know the content was not flowing the entire year), a few things stand out for me:
- Amazon is a freight train that is going into territories that makes a wide range of competitors concerned. I am honest, I think Google and Amazon is going to headline 2013. Bezos wont relent until his creation owns the retail online space. No one is standing between him and the end goal.
- eBay is standing at the door and the more I think about what they are doing, the more I think they have potential to be a story for 2013. Their mobile business is going into territories that not many have gone to.
- Developing markets are now where the innovation happens. I spent a few weeks outside South Africa that made me realise that there is businesses across the globe pushing boundaries. I cant go into specifics but all I can say, is that ecommerce is now global.
- 2012 was the year in which logistics finally made it into the strategy meetings. Yes, I know logistics is only spoken about when things go bad but this past year, it became a battleground for entrepreneurs, retailers and corporates. Investment is going to determine survivors and speedy delivery will become like search on ecommerce business. Same day delivery is going to be expected by default.
- Social commerce ended up being zilch. I got sucked into this and I must say social with commerce is either a pipe dream or is not being executed at the moment. ROI for facebook ads for ecommerce businesses most probably raises eyebrows at finance and nothing more. Vanity metrics is becoming commonplace in meetings. Building businesses on another non-owned platform is never a good thing.
- The ecommerce business that made 2012 for me is fab.com. I really think that they potentially can be a business to outgrow the pack in 2013. Oh and they get mobile commerce. Starbucks almost got this “award”.
- Readers there is a disruptor operating below the radar.. it is called Kickstarter. B2C just got turned upside down and in time I think the concept could be even more fine tuned.
- I have a challenge for 2013 and that is to try and spend more time with startups. I met 3 this year and by all accounts, I think they will have a good 2013. There is one in Seattle, that I think will be a disruptor in 2013.
- Mobile is and will continue to be the light at the end of the tunnel for ecommerce businesses. There is still lots of thinking to be done about mobile commerce.