The last few weeks have seen a fair amount of content on the future of the group buying ecosystem. I believe that the daily group buying model is starting or has started evolving. Call it daily group buying 2.0, but more on that in a bit.
The deal fatigue that users are experiencing in mature markets have been widely reported. It indicates that the buzz is dying as the users are no longer buying the deals. The industry having low barriers to entry is ensuring that new companies enter the space on a daily basis (it is a bit of a vicious cycle). It all boils down to deal quality and the providers ability to create an experience that will accelerate impulse buying. The group buying concept in its simplest form is “impulse buying with a credit card on the Internet” .