Backed by science, not marketing.
Decide.com – make a note of that name. 12 months ago I found the Seattle startup after doing research on ecommerce recommendation engines (This was prior to Hunch being acquired by eBay, whom I thought was onto something). Recommendation services for ecommerce products are high on the agenda for ecommerce powerhouses whom I believe are looking to acquire these service providers or startups. When you have the user’s attention and willing to pay then a recommendation could lead to an addition into the shopping cart. Upselling is a classic retail strategy yet in ecommerce it is not something many execute well. Lets all agree that Jeff Bezos was well before the time when Amazon rolled it out. The truth is that it needs to be refreshed.
Anyway, what is the one thing that all ecommerce users fear? Besides the courier losing the product, it is buyers regret. I am honest, I have had one occurrence of it and it hurts real bad. Suddenly a joyous event hurts right into your credit card. So, recommendations and additional references can ensure that users know that they are really getting the latest, highest rated and best price for a product they wish to acquire. Decide.com tick all three boxes and I believe that clever shoppers will realise that decide.com is a real hero in the purchasing process.