When I see the words eBay in my mind the first thought that comes to mind is the marketplace concept in which users can list their second hand goods in either a “buy-now” or auction environment.  It was the element that placed eBay on the map and subsequently provided a launch pad for them to raise capital to buy shopping.com (comparison shopping engine), paypal.com (payment gateway) and stubhub.com (live event ticketing platform).

Many people are not aware that eBay is also in the classifieds space through their Kijiji group who have the popular South African classified provider Gumtree in their stable. The point that I am trying to make is that they have a multi-channel platform to capitalise on the entire eCommerce value chain.

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