Earlier today Brian Walker from Forrester Research wrote a very interesting summary post on a research document on Amazon.com, called Amazon.com: Friend or Foe? I have great respect for both Brian Walker and co-author Suchurita Mulpuru and would love to see the research piece. As much as I respect them both, Amazon.com is a complex Rubiks cube that is both secretive and dominant in how they are perceived. All the news that they want the world to see is either given to the press or released via press release.

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