I have been thinking, and it seems that I have missed a detail. Not my style or how I operate daily. I made a decision a year ago and assumed that I would one day explain it. The time has come for a brief description of my domain name.

So the obvious one would be hendriklaubscher.com right? I thought about it and in general the personal domain thing is a bit too in your face for me. So after some research I decided on haimrich.com. It is the founding definition of my name, Hendrik. Just to be clear, it is not “ha im rich” which has been mentioned in various discussions. I hope this settles the naming of this domain.

Think about it, naming of companies are difficult. Get it right and your customers can remember your name. Get it wrong and you are just another ecommerce website.