Amazon has launched in India. The way which they have entered the Indian market is of particular interest to me.  Junglee.com which is partly owned by Amazon is wait for it, a comparison shopping engine. I initially thought that they would look at acquiring one of the popular ecommerce operators such as Flipkart, Naaptol or Myntra etc but it seems that either the Indian ecommerce valuations is too high or this is phase one of something bigger. More on that in a bit as I think Amazon is both playing offence and defence with Junglee.

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