If you work for or with brands, one realizes fast that these businesses are in trouble. The amount of brands that have their business in tune is akin to finding chicken teeth. Small, medium, or large companies have blind spots that they might not know about, impacting their survival. Whether it’s called digital transformation, digitization may provide the enormous opportunity available of our lifetime.
Marc Andreessen famously wrote that software is eating the world. The reality is the use of legacy technology, unclear business models, unwillingness to use technology leads to inefficiency, unprofitability, and irrelevance.
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