I have been ill and thus am still catching up on reading all the stories that have happened in the ecommerce industry over the last week. There are 2 major stories that has my attention at the moment – Amazon is currently in tough negotiations with Hachette and Warner Brothers. Secondly, Alibaba has updated their IPO prospectus after the initial draft was deemed lacking of detail (critical detail I might add).
I wrote in 2012 that Amazon is potentially its biggest competitor and the happenings of the last 2 weeks have reinforced my belief that Amazon needs to be careful regarding supplier negotiation. Hachette’s books not being in search results or having buy buttons on their product pages only affect one company – Amazon. Remember that Amazon is the starting point for users looking to purchase products and if the products are not available, users will leave the Seattle based based and head off to Walmart, Google Shopping. What complicates this situation is that Amazon is the largest seller of books in the US (I would not be surprised if it was the same for DVD’s etc). Clearly there is more this story but Amazon is having to play defence at a time in which ecommerce is changing due to a Chinese behemoth…
Alibaba on the other hand have filed an updated IPO filing with additional details such as key partners and more details about their 2 marketplaces (Tmall and Taobao). I find the timing of the unveiling of 11main also very interesting – it feels to me like it is almost a research and development business that will lead to a bigger acquisition. Alibaba is going to be controversial – the partnership structure as well as how the business is structured is going to pose questions for would be investors. As I said and keep saying – this will change ecommerce as an industry unlike any other IPO.