Electric Thoughts in a Digital Era | A blog on eCommerce, Social Commerce, Marketplaces & Business

The 10 ecommerce stories for the week of 23 August 2013

Amazon invests $13 Billion into warehouses, Bing sunset Bing Shopping, VANCL raises its 7th round of funding and much more.

The last week made me realise something (nothing profound) and that is that ecommerce is now global. It is done primarily via 2 models – either take a recognizable name and open businesses across the globe ( Amazon and Rakuten) or invest into businesses in multiple regions (MIH / Naspers, Rocket Internet and Tiger Global). The point is that the Internet has provided an opportunity for entrepreneurs to sell pretty much anything online. (For those interested, this past week – I had a delivery from Japan, the US and 3 originating in South Africa). I cant think of any other business that has that kind of opportunity for entrepreneurs and executives to create meaningful businesses.

Jeff Bezos is a clever man. Long time readers will be aware that I consider him the standard for ecommerce executives. However, Bezos is increasingly having to face challenges from multiple angles. One, I think retail businesses have now realised in the US that they need to be aware of the threat that Amazon possesses. That is nothing new but the considerable advantages that Amazon had over traditional retail is slowly becoming less. The marketplace act will ensure that tax is now collected in every state. I find it very interesting how everyone thinks this is a problem from Amazon – Bezos is already on the way to make that into a benefit for Amazon. How? He has invested heavily into distribution centers. I think we can safely assume that Bezos has already planned for any eventually. One – he is making his competitors ( hello Walmart, eBay and Rakuten) spend heavily. Secondly – one thing we all forget is that Amazon has become a habit and one click buying is easy to do. Why does everyone still question whether Amazon will be around in 5 years time? I think I am going to answer that in another post soon.

The 10 ecommerce stories for the week of 16 August 2013

Jingdong to enter the US?, Alibaba invests into ShopRunner, Bad news for LivingSocial (was there any good news about LivingSocial?) and more

Ladies and Gentleman, may I be the first person to put it on record that the Superpowers (Tencent, Jingdong and Alibaba) of the East are beginning to move to other markets (Europe, US and others). Alibaba and Tencent are the businesses that in my mind will disrupt big Internet businesses. Alibaba have made a handful of investments into US ecommerce businesses which are all areas that they lacked in. Tencent, I think will disrupt mobile commerce in a very big way. However, the news that Jingdong (360buy.com) met with partners in the US made me shake my head in disbelief. It makes little or no sense – as the incumbents are invested into the market heavily and potentially could lead to a heavy spending spree by JD.com (not that that has been a problem).

Alibaba’s investment into ShopRunner is an interesting one as that seems to be a clear ploy to counter Amazon Prime. I am going to say this once – Alibaba is the only company that can battle Amazon head on. The rest will have to watch the market moves and ponder the future. Whether Alibaba wants to go directly against Amazon is another question?

LivingSocial with Groupon were the ecommerce darlings for the quick investors but both are looking at strategies to survive. Groupon is pivoting to being a local commerce businesses focused on payment, restaurant bookings etc. LivingSocial bought aggressively in 2011 and are looking in real bad shape. How long before the completely disappear is the real question. Ticket Monster, LivingSocials big acquisition is for sale.. Is it a case of model no longer being relevant? The Group buying business is in my mind, the digital version of impulse buying and that is not a sustainable behaviour to replicate online. Groupon is however making progress and in all might be the only survivor in the group buying space.

The 10 ecommerce stories for the week of 9 August 2013

Assessing Zimbabwe’s readiness for eCommerce, Google launches a vehicle insurance comparison service, The battle in China between Tencent and Alibaba is on and much more.

It is Wednesday and if I look back in the last week on my twitterfeed, RSS reader (yes – it is not dead) and by all the email I read then I can categorically say we are in for a very interesting 12 months ahead. In China, the 2 super powers are beginning to battle one another. Alibaba in my mind is a company that scares me (I have a long post coming on the East’s ecommerce powerhouse) it has scale, has 2 dominant platforms (Taobao and TMall) and increasingly is showing their intentions. Their biggest direct competitor Tencent is the social powerhouse that has most of China on their networks. They have a trojan horse called WeChat I think is going to be a big deal. Tencent wants to play in ecommerce but Alibaba is ensuring that their walled garden is protected. Alibaba blocking WeChat is a big deal and I think is a sign that we are going to see these businesses spend millions of dollars to disrupt one another.

In the US – last week was literally the Jeff Bezos show. There was so much news that I wrote a separate post on it. Did anyone notice the timing of this PR fest? Suddenly all the negativity in Germany regarding labour relations is no longer front of mind. I personally think that Bezos is leveraging something that he can control. He speaks seldomly to the press and does a good job of repeating the trusted customer focus gospel. AmazonFresh is Bezos going after retail and creating a defensible against any competitor (Walmart, Google and the rest). Amazon and Alibaba are the same in my mind – they have the potential to shut businesses down.

In South Africa, there is a battle looming between the banking sector and ecommerce businesses. The biggest loser is the ecommerce industry. I am all for secure payments but surely the process should not have a negative effect on transactions and the ability to complete them. This is one of the reasons I think mobile has another potential impact on ecommerce – being able to act as a digital pass to allow transactions.

The week in News for Amazon (AMZN)

The week that ended was one that had the entire digital industry looking at a Seattle, Washington company. Amazon and its founder Jeff Bezos had quite a bit of ink, pixels devoted to them. There is such a lot to think about, it kinda lead to one post on the topic (The 10 stories post is going to be written as soon as this is done).

Washington Post

When I read about Bezos selling his stock, my attention got diverted into “I wonder what Bezos has in mind..” and then I got busy at work. When Bezos sells stock (which generally occurs very seldomly) generally it means cash is needed for something (normally an acquisition). The fact that he spent $250 million to buy the Washington Post and made it clear that the acquisition is in his private capacity for me are clues that this purchase was long time in the works. No-one saw this coming which communicates just how close Bezos keeps his cards to his chest

Why?

Bezos has bought the Washington Post to save a business that is facing extinction. The long term thinking that Bezos has shown will ensure that Washington Post survives. There are a few things that Bezos has shown me with this purchase:

He loves content. May it be books, e-books or news, he has a love for knowledge. The Washington Post is another platform that creates thousands of words and articles per year. The need for news will always be a factor in newspaper’s long term future. You cant create algorithms for that – human editors and writers are needed.
If an opportunity arises that leads to an acquisition – Bezos will take the chance but it will be on his terms. There is a reason why he purchased one of the most historical newspapers in the US. It may be influence, the opportunity to change the newspaper industry, potentially have another business that he can leverage to provide sales to his day job (Amazon.com) – may it be a Kindle etc.
The Washington Post provides another data set for Amazon to potentially incorporate into their algorithms. (I wonder if the Washington Post will be seen on Google news when the sale completes?)
The Washington Post is Bezos second news related investment. Earlier in the year, Bezos invested in Business Insider.

The Washington Post under Bezos’s ownership is going to be something worth keeping an eye on.

Amazon – The Art Gallery

Amazon has also announced that is selling art. Needless to say this news will concern art gallery owners. It is becoming clear that Amazon wants to be the “Walmart of the web”. Being able to buy whatever you need, Amazon is to be your starting point towards a purchase.

Amazon.com, Inc. today announced the launch of Amazon Art (www.amazon.com/art), a marketplace that gives customers direct access to more than 40,000 works of fine art from over 150 galleries and dealers. At launch, Amazon Art will showcase artworks from more than 4,500 artists. The store is one of the largest online collections of original and limited edition artwork for purchase directly from galleries and dealers.

The art space will be disrupted by Amazon or it might be another story as seen with Amazon’s struggle with wine selling.

Amazon moves into Russia

Amazon has started to hire for staff in their Kindle division in Russia. The Kindle Store is the trojan horse for Amazon as that is normally the first path to market entry. We have seen this same behaviour when Amazon entered India and Brazil.

When I first heard about this news, I thought Amazon was going for a strictly digital play. But if the detail about the trademarks is true then the Kindle Store is but the tip of the spear. Amazon is probably repeating the strategy they used when they launched in Brazil. Their first operation in that country was the Kindle Store, which launched in December 2012. So far as I can tell Amazon has yet to launch a retail operation in Brazil, but it is probably in the works.

The emerging markets are steadily getting more attention from Amazon. Brazil, China, India and now Russia is seeing more investment from the Seattle company. Ozon.ru has been placed on notice, Amazon is on the way.

Additional Trends In Early-Stage eCommerce Markets

Yesterday, Forrester analyst Zia Daniell Wigder wrote a very interesting and thought provoking post on Early-Stage eCommerce Markets. I agree with Zia on her 4 main points for an early stage ecommerce market:

Purchase decisions are made largely based on price
Online purchases are dominated by consumers in tier one cities.
Cash on delivery rules.
Mobile phones are many consumers’ first point of connectivity.

On the point over mobile – I am torn as early adopters in general will first visit a website via their desktop but with the early-stage markets (Pakistan, Sri-Lanka, Uganda, Ivory Coast) mobile is the way in which all users access the web. However, truth be told mobile commerce is ultimately a player in all markets (early-stage, developing and mature) as the technology is still an unknown for most businesses.

After thinking about those 4 initial themes, there are a few themes I would add to her post:

Low user trust – In early stage ecommerce markets, user trust of platforms is low thus escrow and cash on delivery is used. This is seen in both India, Russia and China.
No clear defined market leaders in horizontals or verticals – In all early stage ecommerce markets I note that there is no local defined market leader that all users are aware of. Thus the ability to enter the market exists and this is where Rocket Internet aims there efforts.
Logistics is a challenge – Initially all users are needed to use a handful of logistics providers as the global players (DHL, UPS and Fedex) may not to be an option for merchants due to high costs.
Low credit card penetration – I found this to be the case in most early stage ecommerce markets with Turkey being the exception to this. India, Africa and the Middle East are currently battling this specific market growth deterrent. I am fully aware that this point is not new but ecommerce and online commerce is ultimately built on the premise that you can transact over the web via bank issued cards.
Not many Global ecommerce investors are seen in these markets – MIH/ Naspers, Tiger Global, Rakuten and others are not really seen in these early stage markets as they believe that the markets are investment heavy. They wait for further growth before starting to invest. Rocket Internet is the counter argument here (with all of their multiple rounds of investment).