Amazon interested in Europe, WeChat disrupts the shopping experience, Netshoes builds a mobile empire, Fab downsizes their New York operation and much more.
The first week of October is in the record books and it contained a lot of ecommerce news. In weeks gone by, I have had time to think and it is pretty clear ecommerce is now a global business. The competition might no longer be corner store but rather a very large venture backed business that can influence your customers . I have a suspicion that the visitors to this past weeks Shop.org Annual Summit was more international than in years past. (For the record, that is one event I still want to attend..).
If I look into the news of the past week – then it is pretty clear that mobile and logistics is the new differentiators. Mobile is still the one part of ecommerce that is still in its infancy (yes, I know it is important) but best practices etc is still very much kept inside businesses. Logistics on the other hand is the reason why venture capital and investors are putting their Dollars / Euros for the long haul ROI. Take the news that Amazon is looking at Distribution centres in the Czech Republic and Poland. Is that a reaction to the labour issues the business has faced in Germany or a case of getting closer to their customers? I tend to think it is a bit of both.
Netshoes is arguably one of the biggest ecommerce businesses in Latin America. Generally, there are few times in the year in which businesses like Netshoes provide detail. I found their mobile business as discussed at Shop.org interesting. Why? They are firmly aware of when users use their mobile app (hello football broadcasts) and have done specific features to leverage their own catalog. Geo-location and mobile remarketing via a partnership with Google. I have a feeling we are going to see businesses doing a lot of predictive analysis and personalisation to bolster their mobile products.
Well, Fab.com has laid of 101 of their staff members. They have since beginning of the year downsized their operation by 37%. AllThingsD had an article over the downsizing due to a bad bet over flash sales. I dont particularly agree with that as being the cause for their retrenchments nor is the answer a faster road to profitability. I am not going to go in detail as I am going to write a post on it as soon as this weekly recap is done.
Continue Reading