Google Shopping taking market share from Amazon, Amazon posts results and Andreessen predicts the death of retail.
The second month of the year has started and last week was dominated by Amazon’s results. Amazon posted results that lead to a stock price increase. I think anybody that keeps an eye on ecommerce in North America would not be surprised with the record number of sales that Amazon did in 2012. The results did contain a few interesting snippets; third party marketplace transactions were more than those of merchandise sold my Amazon. I believe strongly that this trend will continue in the coming months. Secondly, digital media and in particular eBooks created several Billion dollars in transactions. This was a significant disclosure by the CFO of Amazon during the analyst call. Will Amazon ever become a profit making machine or will it continue to be a low margin high volume business?
Wired featured an article this week on Google’s Plan to Snatch Shopping From Amazon Is Working – It is linkbait and in all honesty contains thoughts that I don’t agree with. The big issue I have is that the author misses one thing. I agree with the fact that shoppers in the US either start shopping with a search on Google or open their browser on Amazon.com. The search on Google is being infiltrated by Product Listing Ads and in all honesty it is becoming more difficult to find non Google businesses in the search results in the US. What the author misses completely is that Amazon has a very successful loyalty program called Amazon Prime and that ensures that users don’t bother with doing any commerce related searches on Google. So my questions is simple, how does Google’s plan work with the users going directly to Amazon.com?