Amazon unveils Amazon Coins, Google acquires Channel Intelligence, eCommerce industry news from Turkey, Poland and much more
It is Sunday night (which became Monday Night) and if I look back at the past week then the stories from this week is the calm before the storm. The storm refers to the ongoing battles seen in the ecommerce industry across the globe.
Let me be clear, 2013 is slowly becoming a fight between Amazon and Google in the US. Amazon Coins is to be available from early May and is a genius move from Amazon. Virtual currency is huge business in China and something that been lacking in Amazon’s arsenal. It seems that the currency is to drive usage on the Kindle Fire and also closes the loop in terms of transactions that are to be done on the Amazon appstore. This announcement highlights the fact that apps and ebooks are now a bigger focus for the Seattle behemoth.
The other big story this past week is the Channel Intelligence acquisition by Google. Google is spending millions of dollars on ecommerce and acquisitions to bolster its Google Shopping product. Channel Intelligence is a commerce enabler that has some of the biggest retailers (Target, Best Buy and Staples) in the US as clients. The acquisition poses some interesting questions. One, does all the current clients stay with Channel Intelligence after the Google acquisition? What is the gain from the acquisition for Google Shopping? Also does Channel Intelligence become an autonomous business inside Google? The one thing that this acquisition highlights for me is that data is an important part of Google strategy at regaining market share back from Amazon in ecommerce.