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It has been an interesting week in ecommerce to say the least. Lots of interesting news on acquisitions, businesses planning to IPO and strategic changes made by businesses. The changes are almost all related to Amazon which clearly is going to be increasing the price of their Prime shipping product. The sign that kind of gives that indication is the change in pricing seen in the UK and Germany. Amazon will lessen the change by offering additional services to customers in the various markets in which prime operates. In the US, I suspect that the addition of a TV Box will be seen as a reason to pay for the price increase. They have already added Lovefilm in Europe to lessen the price change in the mind of their customers. Amazon has also added Kindle coins to their businesses as a further sign of the importance of their appstore which is primarily aimed at Kindle Fire owner. Gaming, video and book content is the target purchases for users of Kindle coins inside apps.