Over the last six months, I have been talking and learning as much as possible regarding artificial intelligence. I use a large language model daily to assist me in my consultancy business, but I have many thoughts about AI-based shopping/commerce. Shopping is an inherently social experience, and e-commerce has already made it more transactional. What will agents and AI models do to it?
As I write this in July 2025, artificial intelligence is being driven by incumbents such as Amazon, Microsoft, and Meta, as well as startups like OpenAI and Anthropic. These businesses have three key ingredients required to offer AI at scale: cloud platforms that provide processing power, large language models (LLMs), and applications that enable inference to create results from consumer prompts.

Image created with a prompt “software eating retail”
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