Amazon.com Archives - Electric Thoughts in a Digital Era

Amazon To Challenge Chinese Cross-border Marketplaces

Amazon has had Chinese cross-border marketplaces such as Shein and Temu in their periphery more than what they will admit to. Chief Executive Officer Andy Jassy indirectly mentioned the companies when he referred to “cost to serve” in his annual shareholder letter. Amazon adding a dedicated discount store on its marketplace for Chinese goods that are cheaper and shipped at slower speeds enable them to play both offence and defence to competitors.

A decade ago, no marketplace would think about launching in the US, Germany, UK and emerging markets such as Brazil as in all cases a market leader exists. The four Chinese Dragons – Shein, Temu, TikTok Shop, and AliExpress are all connecting customers to Chinese manufacturers who have factories that are idle and are in need of orders to drive revenues and be able to pay salaries to staff. Cross-border e-commerce has evolved from being a niche to a direct competitor to marketplaces in global markets in offering customers access to cheap goods made in China shipped in days instead of hours to consumers.

Amazon and controversial warehouse worker non-compete contracts

The last 24 hours is the reason why Amazon has hired Jay Carney, a former Obama spokesperson to be responsible for global corporate affairs. Amazon has seen a fair share of controversy over the warehouse workers and working conditions. As usual the company has largely remained quiet and I believe this is one of the areas in which Carney will be more verbal.

The issue is in my mind – the technology chameleon that does ecommerce (Amazon) is still very reliant on human intervention when packing of purchases are done inside Amazon warehouses. Speed and efficiency which is sold to customers lead to very harsh working conditions for seasonal and temporary workers. Robots who don’t have unions can only work for so many hours until they need recharging. Also sometimes logic is needed for packing which cannot be seen inside a robot.

Amazon’s Jeff Bezos looks to the future

It is Cyber Monday – the biggest day of ecommerce in North America and the main benefactor of press coverage is Amazon.com. After watching the 60 Minutes interview that Charlie Rose did with Jeff Bezos, a few things come to mind. It is clear that Bezos is trying to do so PR work after the Everything Store written by Brad Stone made him seem to be a draconian leader. I dont believe in coincidences as the timing of this interview just seems to good to be true.

Timing is everything

As I have mentioned today is Cyber Monday and the 14 minute interview that Charlie Rose did can be seen as an advertorial as Bezos mentioned the normal lines “customer centric”, “we like to innovate” etc.

If you look closely at the video then Amazon fashion gets a favorable amount of time. AmazonFresh is also given some airtime and I must be honest – after giving it months of thought the fact that Amazon took 5 years to figure out a business model for the grocery business, that should scare competitors. AWS is a dark horse for me at the moment as Amazon has been reluctant to mention the size of the business and their partners that use the software platform.
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The Great Technology War between Giants

2012 was a year in which a bigger picture formed inside my thinking. Ecommerce is my day job and I think we are in a great period for commerce. Let us be clear about one thing, retail and ecommerce is no longer 2 channels. It is one massive opportunity for businesses and entrepreneurs to assist customers buying items whether it be online or in-store.

Mobile commerce in its current format is not the endgame in my mind. We are only scratching the surface on what mobile devices can do. Augmented reality, location and a variety of other things will play a role in commerce in the coming years.

Regular readers will be aware of my thinking regarding the big five. It is not the animals found in the game park but rather the big five technology businesses. I have written about it in the past when I looked at the Amazon effect but these companies drive the technology used by us on a daily basis.

How big is Amazon.com?

Seattle is home of the silent giant called Amazon.com. When I was in the US in October, I visited Seattle and tried to find the silent giant. The offices are not marked but it is seen on GPS maps, one would think that this company would be proud of their heritage. Amazon.com operates in a different manner..

Amazon.com is the creation of someone whom I would love to talk to. Jeff Bezos is in a class by himself and there are maybe 3 people in commerce that can be seen in same light as him. Sam Walton, the founder of Walmart whom built a giant that is all across the globe.

In the developing ecommerce world there are 2 founders of companies whom I believe that can hold their own against Bezos. Jack Ma, the founder of Alibaba has built a business that will dominate a developing world economy. Is China no longer an option for foreign ecommerce investors? I tend to think so.

Secondly, in Latin America is a founder whom I have been privileged to meet in person. Romero Rodrigues is one of the founders of Buscape and one of the most thoughtful folks I have met in ecommerce. What makes these individuals different? Long term focus, they were all founders of the business and are now leading the businesses they created. The thing that makes them the leaders, is the ability to be 5 steps of the market. Skating to where the puck is going to be, comes to mind.