I listen to earnings calls often and sometimes read transcripts, but over the last four months, most calls seem to contain the word resilient. “The consumer is resilient” seems to have become the catchphrase that explains the second quarter. What is resilience, and why am I not buying it?
The consumer is resilient, but what about brands?
What does resilient mean? According to the Cambridge Dictionary, “the ability to be happy or successful after something difficult or bad has happened.” Globally, we are in an election year (US, India, South Africa, and many other countries), which always makes markets uncertain about the future. When market uncertainty is further defined, it generally shows volatile pricing and supply and demand inconsistencies, which directly impact business strategy and profits.
