It may be seen that I am a bit old school with regards to Comparison Shopping Engines but Kelkoo and Shopping.com play a role in my thought processes. The fact that they have been around for a while and were once upon a time the market leaders in Comparison Shopping should not be underestimated. Over the last 18 months – 2 years both have fallen behind; both brands have gone through changes with regards to ownership in the last 5 years and have also seen some stagnation in terms of unique views and traffic.

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