Business models, another Rocket Internet business get funding,Russia’s postal service to invest in better logistics and ecommerce in Africa.
The week contained a whole lot of emails to customers to buy last minute items on their favorite ecommerce retailer websites. I have a few thoughts on this: One, sending me emails every day leads to the specific business being seen in the same light as a daily deal operator. Browse subject, read first three lines and move to trash. If I have not bought items online just before the delivery cutoff times, why would I buy after getting repeated emails?
Also, can anyone tell me why no ecommerce retailers reward their customers who have bought from them throughout the year? Surely, this kind of data is sitting in the transactional records of the various CRM systems that eretailer use. Email is making a comeback (not that it went anywhere) but surely the current process can be made more valuable for eretailers..