Electric Thoughts in a Digital Era

Author: Hendrik

  • Is It Complicated Between Amazon and Google?

    Is It Complicated Between Amazon and Google?

    Over the last year, I have been tracking a story that has implications for the entire e-commerce sector (brands, vendors, agencies, and customers). Google’s relationship with one of its largest advertisers, Amazon, is strained, to say the least. What is Google’s north star, and how does it impact e-commerce platforms? Amazon spends millions to ensure customers can find whatever they need, yet it is clearly concerned over Google’s future ambitions. What is the end game for Google and Amazon?

    Google and Organic Results

    Google has one business—selling advertising alongside its search results. For some reason, Google feels that it needs to add artificial intelligence to its search results to help customers. I find that adding AI to its search engine is borderline crazy, as the beta has been diminishing the trust it’s built for years. Do OpenAI and Microsoft really pose such a threat that Google has to add untested technology to a multi-billion dollar business and risk losing customers? Or is this an admission that, internally, the company believes its search business has reached its plateau?

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  • Everything is Resilient

    Everything is Resilient

    I listen to earnings calls often and sometimes read transcripts, but over the last four months, most calls seem to contain the word resilient. “The consumer is resilient” seems to have become the catchphrase that explains the second quarter. What is resilience, and why am I not buying it?

    The consumer is resilient, but what about brands?

    What does resilient mean? According to the Cambridge Dictionary, “the ability to be happy or successful after something difficult or bad has happened.” Globally, we are in an election year (US, India, South Africa, and many other countries), which always makes markets uncertain about the future. When market uncertainty is further defined, it generally shows volatile pricing and supply and demand inconsistencies, which directly impact business strategy and profits.

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  • Learnings from the Last Two and a Half Years

    It has been two and a half years since my last newsletter. The e-commerce world increasingly feels equal to dog years – a lot has changed. What are the major learnings I have had.

    Learnings A to Z

    Amazon is still a misunderstood channel for brands. Yes – you read that right. There are still brands that either are unaware of the channel or are just not interested in selling on the marketplace. A decade ago, I was one of those idiot consultants who thought that brands should not be on the channel. Really? Over the last two and half years – the numerous times I saw Amazon being the largest and fastest-growing channel for brands. Consumer packaged goods believe that the deck is so stacked against them that Amazon is not worth the effort. Really? What are we doing here?

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  • Should Digitization be the North Star of Commerce?

    If you work for or with brands, one realizes fast that these businesses are in trouble. The amount of brands that have their business in tune is akin to finding chicken teeth. Small, medium, or large companies have blind spots that they might not know about, impacting their survival. Whether it’s called digital transformation, digitization may provide the enormous opportunity available of our lifetime.

    Marc Andreessen famously wrote that software is eating the world. The reality is the use of legacy technology, unclear business models, unwillingness to use technology leads to inefficiency, unprofitability, and irrelevance. 

    Digitization - The commerce North star
    Is Digitization the North Star for commerce?
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  • The Realities For Brands

    Last weekend I watched an episode from History Channel’s The Food that build America on how Hershey’s battled Mars, Kellogg’s fought Post Toasties. The irony is a hundred years later; brands still have significant challenges to exist. My boutique consulting business Blue Cape Ventures, has ensured that I speak to brand executives in various sectors. 

    The past three years have changed my perception of how brands should manage short to medium goals. Brands of all sizes are in different stages of pain which no-one wants to talk about due to fear or concerns that they are in the minority.

    The reality for brands - they cannot read the room or sitaution.
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