Over the past 18 months, the reality surrounding local e-commerce has become clear for me. The truth is the terms mean many things for many people, and it is an unsolved opportunity. COVID-19 is an accelerant for the commerce fire or misfires made by businesses of all sizes. Local commerce is helping consumers find products around them. 

I have changed my mind and thoughts on this topic many many times. Yet it took to this past week for it to finally make sense. Let’s look at this topic in more detail and look at how the solution seems. As of 2020, I am no longer talking about e-commerce and retail as separate themes as we have moved past that. I refer to commerce as that is how we buy, whether in-store, online, or on-demand.

facebook commerce is a term that has been used to describe social commerce. Buying with your friends after asking them for their opinion instead of using reviews and third party recommendations. Having your products on a platform that has 800 million users should seem logical right? I am not convinced but I am willing to alter my opinion if I could get proper return on investment (ROI) statistics. fcommerce after the f8 developer could be a huge game changer and is something that all eCommerce executives should look at.

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