2020 has shaken society as a pandemic, and civil unrest over racist behavior has led to company spotlighting. Consumers have the most time to spend browsing or interacting with content. Ensuring that your business and team are focusing on and paying the correct amount of attention to valuable tasks are critical.

The past week has shown when leaders and companies focus incorrectly; it leads to undesirable outcomes. I doubt anyone in the commerce industry had any ideas about what happened at eBay and Zalando. 

Over the last 18 months, this is one of the questions I keep hearing. “Who are the best marketplace investors?” I have been trying to answer for the previous three years. Various conversations both on and off the record – tells me that many are trying to get a clearer answer. Investment in anything – business, team, or even yourself is not easy, and the potential for it to go wrong is a reality.

Investors from all across the globe are different

Historical data only tells the story of the successes. Investors, in most cases, don’t talk about failure on their websites and only list exits and do not mention what failed. 

Every few weeks, an article on the future of commerce makes an appearance in my research. The problem is that these articles are still referencing to retail and e-commerce. The future looks very different, as commerce needs to be entertaining and relevant. Live-Streaming is already active, and smart devices leveraging voice commerce seems distant.

Live-Streaming is the social commerce element that will scale in all markets. Why? Consumers all have mobile phones. Creators and merchants are looking for shopping cart abandonment solution which communicates trust.